Hey y’all, I’m Vida Gary—and here’s a little peek at my story. I’ve always loved creating, and for years I worked as a graphic designer and marketer in my family’s business. Back in 2015, during my so-called ‘off time’ (spoiler: it was never really off time 😉), I started making tees for local school fans and selling them straight out of my car. They sold like crazy—so much that opening a store just made sense for me and my customers.

Fast-forward a few years (and a whole lot of lessons learned), and here we are in Grand Rivers. Today, B&C is stocked with boutique fashions, shoes, purses, and jewelry we know you’ll love. Inside, you’ll also find our B&C Custom Design shop, where we create everything from signs and embroidery to laser engraving. And in 2025, we’re stepping it up with wedding signage—welcome signs, table toppers, and more—thanks to our brand-new UV printer.

But here’s the real truth: none of this would exist without our incredible team. I’m endlessly grateful to them for helping turn this wild dream into a reality.